Unique audience Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok.

Two other creators, Katie Feeney and Hannah Montoya, saw similar success on Shorts. In 30 days, Montoya, who has 3.8 million TikTok followers, gained 125,000 new subscribers after she started ...

YouTube announced on Wednesday that it’s giving Shorts creators access to new generative AI features, including an ...

Ads in Shorts is YouTube’s answer to taking revenue growth to new heights. In turn, creator earnings may hit new highs as well.

Ukrainian YouTube creator Yarik Paw (real name: Yaroslav Petrenko) has officially surpassed 2.9 billion views and 4.6 million ...

YouTube co-founder Steve Chen says he doesn’t want his kids glued to Shorts, or any short-form video platform for that matter ...

Google is enhancing YouTube Shorts advertising, introducing new features for brand visibility amid platform growth and broader revenue challenges. Google is introducing new advertising features on ...

One of the co-founders of YouTube, Steve Chen, in a recent conversation with Jean Kwong, the president of Stanford GSBC, at ...