Today’s fashion is no longer dictated by top-down seasonal trends. Both Millennials and Gen Z use fashion as a canvas for ...

Kylie Jenner rocked a bubblegum-pink version on the cover of Elle’s November 2024 issue, while sister Kendall and catwalk ...

Gracie Abrams appears to have sparked a bandana revival at Glastonbury, turning it into Gen Z's hottest festival trend.

Gen Z is making waves in the world of fashion. Here's the low-down on the jeans, outfits, clothing and brands that the generation is loving.

In an era where fashion trends cycle through decades like a well-curated playlist, Gen Z has carved out a style that's both a ...

Gen Z's purchase funnel begins not in stores but on social feeds - first they explore, then wishlist, seek peer validation, ...

Gen Z’s desire to live sustainably often clashes with the convenience, affordability and appeal of fast, trend-driven consumption.