Food Manufacture12d
Peroni launches ‘stubby’ cans as part of bid to attract younger consumers
According to NIQ, cans have grown their share of lager in recent years, reaching a value share of almost 64% in 2023.
Talking Retail15d
Peroni Nastro Azzurro refreshes pack designs and cans
Peroni Nastro Azzurro is aiming to recruit younger and more affluent adult shoppers into the growing can segment by changing ...
Major League Baseball8d
MLB Tokyo Series presented by Guggenheim to feature fan events, Japanese brand collabs, retail takeovers, new sponsors and more
Major League Baseball will stage its biggest standalone international event in league history 25 years after playing its first regular season games in Japan with the MLB Tokyo Series presented by ...
CELSIUS, official energy drink partner of Scuderia Ferrari HP, fuels Lewis Hamilton and Charles Leclerc on and off the track
As CELSIUS continues to expand globally, this partnership with Scuderia Ferrari HP marks another milestone in bringing its ...
Japan Beer Maker Asahi Looks to Invest More in the U.S. as President Trump Wields Tariffs
The Japanese drink maker is investing more in the U.S., paying heed to President Trump’s tariff threats, which has led many ...
Morningstar29d
Premiumization and Price Hikes to Drive Profit Growth for Asahi's Beer Business
We view positively Asahi’s laser focus on the core beer business. The company has established strong market positions in Japan, Australia, and Europe. The strengths of Asahi Super Dry ...
Marketing Dive1d
Peroni puts nonalcoholic beer in the driver’s seat for racing tie-in
The campaign comes as Peroni’s parent company looks to expand its portfolio of nonalcoholic options during a period of market ...
Craft beer icon Newstead Brewing Co closes permanently
The hugely influential brewpub blamed the 2022 floods, but its demise reflects a once-booming industry now facing tough ...