Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now ...

Snap CEO Evan Spiegel defended his company’s ability to stay independent despite competition from deep-pocketed rivals like ...

A strategically brilliant brand promotion based by LU Biscuits on augmented reality to bring a package to life and evoke ...

Big tech players like Meta and Apple see the ultimate destiny of XR as a replacement for the smartphone. One of VR’s leading studios makes the case that there’s much to be lost in the transition to ...

Bigshot and Delta McKenzie offer variety of archery targets including augmented reality 3D animal targets for hunter ...

AR’s application remains concentrated in disciplines requiring high degrees of experiential learning, particularly health ...

Augmented World Expo 2025 will draw more than 6,000 attendees, 400 speakers and 300 global exhibitors to its event June 10 to June 12.

As augmented reality (AR) headsets such as the Apple Vision Pro and Meta Quest II become mainstream, their potential in the ...

Social network company Meta is partnering with weapons-maker Anduril to develop military technology for the Pentagon using AI ...

Augmented reality (AR), the technology that overlays digital content onto what users see around them in real-time, is now ...

Major health systems say the headsets are improving ENT, heart and spine procedures and replacing some traditional equipment.