Shai Gilgeous-Alexander scored 34 points and then took over the city of Boston with the help of his sneaker sponsor. After ...

Gilbert Arenas mocks Shai Gilgeous-Alexander and Converse's marketing strategy, claims people are not aware of who the logo ...

In celebration of SGA's efforts, Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home ...

Converse projects the Thunder's SGA logo over the city of Boston after their win against the Celtics, which clinches a ...

After the game, Shai’s Converse logo was projected through the dark streets of Boston. The beacon was projected onto the TD ...

Drake flexes the unreleased Converse SHAI 001 sneakers from Shai Gilgeous-Alexander while FIFA eyes him for a World Cup show.

Converse's headquarters are in Boston, which makes this the perfect marketing strategy. In fact, one of the logo projections ...

SGA and Converse collaborated on the SHAI 001, a shoe designed to redefine performance in basketball footwear. SGA debuted the shoe during the 2025 All-Star Weekend, and it has since become a ...