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Backlash to Delta's AI pricing shows the tightrope companies walk when it comes to AI

When Delta said it was ramping up AI-powered ticket pricing, backlash was swift. It showed a common problem facing companies in the age of AI.

The Verge on MSN · 21h

Delta’s dynamic AI pricing plan sounds different now

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

News Nation on MSN · 22h

Delta denies using AI to set personalized ticket prices

Delta Airlines has refuted claims it’s using AI to set personalized ticket prices, telling lawmakers they have never and will never use such a system. “There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data,

5hon MSN

Delta Air Lines Breaks Silence on Controversial Change

The airline said it plans to deploy AI-based revenue management technology across 20 percent of its domestic network by the end of 2025 in partnership with Fetcherr, an AI pricing company. Delta Air ...

9don MSN

Will Delta’s planned AI ticket pricing raise your fare? Lawmakers press airline's CEO for answers

Democratic senators demand answers from Delta Air Lines about its AI ticket pricing plans, citing concerns over fare ...

Delta Airlines Flight Turbulence Sends 25 to Hospital— Here's How the Airline Is Making Amends

Delta flight DL56 from Salt Lake City to Amsterdam encountered severe turbulence en route, forcing an emergency landing in ...

Amazon S3 on MSN2d

Delta Flight Plunges Mid-air Way to Amsterdam—25 Injured, Terrifying Drop Forces Emergency Landing

What was supposed to be a routine flight from Salt Lake City to Amsterdam turned into a terrifying ordeal for passengers ...

The Atlanta Journal-Constitution2d

Alaska Airlines subpoenas Delta over trademark dispute

The two airlines were once partners, but are now competitors. They’re also involved in a dispute over the “Virgin” airline brand, which both carriers have different ties to.

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