MrBeast, Dude Perfect and other top YouTube creators are teaming up with Spotter to launch their own upfront event on March 27 in an effort to lure advertising dollars away from traditional TV.

Netflix and other streaming platforms are stepping up efforts to sign YouTubers, which could mean big streaming deals for ...

Spotter Showcase host Samir Chaudry tells TheWrap how creator content on YouTube has become the new appointment TV.

The popular YouTube channel Dude Perfect announced Tuesday it landed an investment of more than $100 million from private ...

MrBeast, Colin & Samir, Ryan Trahan and Dude Perfect are among the creators expected to unveil content slates at the first ...

Bryson DeChambeau are leveraging YouTube to build big businesses. Private investors are taking notice—and cutting big checks ...

This year, the growth of the sector has enabled MrBeast, Dude Perfect and other top-tier creators to get a spotlight for marketers independent from and in addition to YouTube’s event.

(MOOYAH Burgers, Fries & Shakes) Mooyah Burgers, Fries & Shakes has a new partner: YouTube content creator Dude Perfect. The companies, both based in North Texas, have put together a limited-time ...

MrBeast, Dude Perfect, Ryan Trahan ... comes as creator-driven platforms are upending the media landscape, with YouTube now firmly the most watched video platform on TV sets, and TikTok, Instagram ...