The day is dedicated to celebrating Latino culture, bringing together music, food, and traditions that are deeply rooted in Western heritage.

But Frontera is no one-hit wonder. The band has capitalized on that momentum with a catalog that honors the past while continuing to push the sound forward. They’ve continued to ...

Go Tejano Day set a new attendance record in 2024 ... $9.3 million to support scholarships awarded by the Houston Livestock Show & Rodeo. The committee continues its fundraising efforts year ...

Go Tejano Day brought thousands out to the Houston Livestock Show and Rodeo. The day’s lineup celebrated Tejano music, ...

Over 70,700 fans attended the Houston Livestock Show and Rodeo on Sunday, March 16 to watch a sold out performance by Grupo Frontera, who are known for blending traditional Norteño music with ...

Selena Quintanilla, known as the 'Queen of Tejano Music,' was fatally shot on March 31, 1995, when she was just 23 ...

Spending a few days eating turkey legs, watching piglet races and ‘mutton bustin’ at the world’s largest rodeo and livestock ...

Thousands gathered at Black Heritage Day at Rodeo Houston, celebrating African American contributions to culture.

GTD performance featured Grupo Frontera performing for a SOLD OUT crowd with approximately 71.000 in attendance.