Lego sets are up to 45 percent off during Amazon’s after-Christmas sale 2024, including discounts on Lego flowers, scenes ...

Lego has worked with hundreds of other partners to translate the likes of Harry Potter, "Lord of the Rings," "Ghostbusters," ...

Bring the Wizarding World home with LEGO’s newest sets featuring Malfoy Manor and Diagon Alley’s iconic shops.

The toy industry is headed for its second consecutive annual sales decline, but it’s got one thing propping it up: colorful, interlocking plastic bricks. At a time when toy companies are ...

The toys and games market in Asia is expected to hit $53.8 billion in revenues in 2024. Read more at straitstimes.com.

Eric Handler, the managing director at Roth MKM, noted that Lego's success is driving the industry's growth this year. After nearly going bankrupt in the early 2000s, Lego has transformed its business ...

High tech has officially arrived in Toyland – and with it the end of physical toys dominating holiday wish lists.

Georgia parents, Phil and Amy Martin, are navigating their first Christmas without their son. Grant Martin died in July after a heart transplant.

The holiday season has long been synonymous with toys, and throughout the decades, certain items have become iconic hits, ...