Andie MacDowell has admitted she struggled to say L'Oreal's iconic catchphrase ... saying the lines 'Because I'm worth it', 'Because you're worth it', and 'Because we're worth it' countless ...

Certain slogans sum up particular eras. For the decade of rampant consumerism that took place before the epic financial crash of 2008, the tagline of choice could be L’Oréal’s ‘Because You’re Worth It ...

Created in 1971 by a young female copywriter in the US, the now infamous L'Oréal Paris ‘Because I’m worth it’ slogan, affirming female worth, came at a time when men were dominating the ...

L’Oreal Paris is living up to their “Because You’re Worth It” tagline for the 18th year in a row as they offer $25,000 grants to ten innovative nonprofits as part of their Women of Worth ...

The brand teamed with McCann Agency to introduce the new campaign that dovetails from L’Oréal Paris’ overriding aim to champion women’s worth, with its tag line “Because I’m Worth It.” ...

Hair and make-up were the buzz words last Saturday evening at L'Oréal Cosmetics beauty and glamour launch event at J Wray & Nephew's @twentythree corporate bar where The ...

The French cosmetics company L'Oreal isn't just a market leader, its recent sales growth has been robust and its margins are enviable. But can it sustain its performance considering its muted long ...

L'Oréal Paris’ Global Brand President tells the story behind their iconic slogan and why she wishes it was no longer needed. Created in 1971 by a young female copywriter in the US, the now ...