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Mattel's ( MAT) flagship brand is Barbie, which was used to launch one of the biggest movies of 2023. The company's portfolio ...
Mattel has partnered with Uken Games, an independent Canadian game studio, to develop “Mattel Match: Toybox Unlocked,” a free ...
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Campaign Middle East on MSNMattel’s Hot Wheels reveals strategy behind B-Hype brand collab in Dubai"Our approach has been to build cultural relevance that feels organic, local and true to both brands," Ruth Henriquez from ...
Toy maker Mattel is combining its film and television units to form Mattel Studios, it said on Monday, as the company seeks ...
Mattel is tapping into the booming collectibles market with Mattel Creations, the toy powerhouse’s hub for innovation.
Mattel merges its film and TV units into Mattel Studios, appoints Robbie Brenner to lead content as it expands brand-led ...
Hot Wheels helped drive profits for Mattel last year. And Barbie may have been at the wheel. Sales of Mattel's two top toys grew in the fourth quarter and in 2018 for the El Segundo, California ...
Mattel will combine its existing film and television units to produce and foster new entertainment efforts. Two theatrical ...
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Mattel Mashes Up Barbie, Hot Wheels, Fisher-Price and More Iconic Brands in New Mobile Game ‘Toybox Unlocked'and was developed as part of Mattel's 80th anniversary celebration campaign. "Toybox Unlocked" features Barbie, Hot Wheels, Fisher-Price, UNO, Thomas & Friends and Masters of the Universe and more ...
MATTEL'S 80th anniversary celebration, the "All Play All Day" event is now lighting up Pavilion Bukit Jalil in Kuala Lumpur – ...
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EXCLUSIVE: Mattel, the global toy and family entertainment company behind Barbie, today announced the formation of Mattel ...
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