By Adolfo Vasquez, President, The XP Agency Festival season is in full swing. It’s time to film your fit check and head out for a day (or two or three) of watching the most popular artists and ...

By Winston Li, Founder, Arima I recently read an article in Digiday about what Chief Marketing Officers are increasingly demanding from AI in marketing. One phrase jumped out: “ Practicality over ...

By Heather Taylor, Editor-in-Chief, PopIcon Most companies hopped on the bandwagon to make memes out of the latest season of the hit reality series Love Island USA, but only one brand saw it as a ...

In today’s rapidly evolving advertising landscape, brands face unprecedented challenges: fragmented customer attention, technology disruption, and changing media consumption habits. Kate McCagg leads ...

Misinformation isn’t just a problem for users anymore — it’s a branding crisis. As media platforms scale back moderation, advertisers are being forced into the role of risk manager—whether they like ...

Yawn. If your “AI strategy” is just automating the same safe plays, you’re not innovating. AI isn’t a cheat code for efficiency. It’s a sandbox for big, sometimes uncomfortable creativity. It’s time ...

The Future is Female Awards are the cornerstone of Advertising Week’s global initiative celebrating trailblazing women and the allies who support them. Honorees are recognized for driving change, ...

Search has evolved rapidly over the last few years, increasingly being influenced by artificial intelligence (AI). In fact, 71.5% of people are now using AI tools to complement their search journeys.

In a world where AI can churn out content in seconds and mimic nearly any tone, one thing remains irreplaceable: lived human experience. Emotion isn’t coded — it’s felt. It’s the nervous laugh before ...

Join Katie as she talks with Rhea Lana Riner, CEO and Company Founder of Rhea Lana on how she built her thriving business, creating communities, franchising, lessons for starting and building a ...

Before your brand ever said a word, it could have dropped a beat. Not just any beat — the beat. A low-end pulse so iconic it didn’t just shape music, it rewired culture. The Roland TR-808 didn’t sneak ...

Stop Stereotyping. Start Listening. There’s no shortcut here. Cross-generational success depends on how well brands listen to consumers. That starts with real preference tracking and ends with ...