Advertising & Promotions - Global ad spend on professionally produced news content will fall to $32.3 billion this year, a 33 ...

Human content creates trust and emotional connection in ways AI-generated content still can't match. Here's why sounding ...

Getting people's attention on social media is more difficult than ever. Between content shock and ever-changing social-network algorithms, reaching your audience via Facebook, Twitter, and other ...

Creating effective, great-looking HTML emails can be tricky when you consider today's rendering challenges and concerns such as dark mode and accessibility. So, it's understandable that many marketers ...

Marketing Strategy - What are senior marketers struggling with the most? Which challenges are growing in importance? To find ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current ...

Understanding customer behavior is key to creating marketing campaigns that generate high response and revenue. One of the best ways to understand customer behavior is to study customer migration ...

Which are the best days and times to post to a blog? Do capital letters, exclamation points, and question marks in titles lead to more engagement? On which social networks do readers share blog posts ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Generative AI exceeds expectations in 27% of marketing use cases—more than in any business domain. That's according to two surveys of business professionals conducted by Bain & Company. An infographic ...

Most CEOs, CFOs, and financial analysts will tell you that revenue is a KPI (it's really not), second only to profit (which is also not a KPI). They're wrong, and here's why. When revenue is rising, ...

Word of mouth has been with us forever. But word of mouth marketing is a new marketing specialty that is as actionable, trackable, and plannable as any other form of marketing. Word of mouth marketing ...