Sure that somebody somewhere is writing a PHD on David Beckham and why no brand likes to be without one. Now Dave is fronting Nespresso on social media, produced by his own outfit Studio 99. Dave, of ...

This ad from Apple won the US AICP (Association if Independent Commercial Producers) top award, directed by Ivan Zacharias of Smuggler. 'Flock' is a prescient contemporary spin on Alfred Hitchcock's ...

As AI invades creative (along with everything else, Meta is promising a cradle to grave AI product next year) cool, classy ads that don't rely on endless CGI (early AI) cuts will become even thinner ...

MAA has more than 40,000 visits a month - from the obvious centres London, NYC and the West Coast to everywhere in Europe; ...

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer ...

It took more time than it should have to find great work from our great industry in the past 12 months. That’s either a sign that there’s been a lack of ambition from brands or a lack of funds – in ...

Waitrose is a big opportunity for Wonderhood Studios which njarrowly lost out to Saatchi & Saatchi for the combined John ...

Perhaps the most important task for any creative agency is to find clients with lots of money. So many press releases land ...

In a time of infinite choice and limited attention, how a brand shows up at every touchpoint matters more than ever. The brands that thrive are those that deliver consistent, considered and creatively ...

With paid social delivering diminishing returns and media plans dominated by the same handful of names, marketers are ...

FIZOOKA The old mentos in a coke prank has never gone flat. I did it, my kids do it. So kudos to mentos for taking something cross generational and giving it some futuristic fizz by creating the ...

WPP is certainly giving this AI business its best shot, launching Open Intelligence, which it dubs the advertising industry’s ...