The Saudi Research and Media Group (SRMG) announced a strategic partnership with TikTok, aimed at developing content creators ...

Eighty-five percent of Indian Gen Z consumers are more likely to purchase from brands with personal meaning, while 80% trust ...

The creator economy continues its growth in 2025, with major companies from Apple to TikTok competing for top talent in ...

After more than a decade in advertising, working with major brands like Hennessy, Adebayo Owosina, an Adweek 2022 Creative ...

Verizon Business‘ 6th “Annual State of Small Business Survey” reveals that 62% of small to midsize businesses either began ...

Kyle Hudson sat at a dinner party in New York, sharing stories about his trip to Venice. He described a stunning opera ...

Dubai-based talent management agency Reach recently secured emerging creator Alaa Abou Harb as its newest exclusive talent, adding a strategic cross-cultural voice to its growing roster. Alaa, whose ...

FLORA announced a $6.5 million seed round led by Mike Volpi at Hanabi Capital. The investment includes participation from Amy Wu Martin at Menlo Ventures, Twitch founder Justin Kan, and MSCHF founder ...

A new Typeform survey examining the state of influencer marketing reveals that 71% of consumers regret purchases made through influencer recommendations, exposing a trust deficit between brands and ...

The UAE Securities & Commodities Authority (SCA) has introduced the Middle East’s first ‘finfluencer’ license, establishing formal oversight for individuals providing financial advice across digital ...

Foreplay.co introduces Lens, a creative analytics platform designed to provide advertisers with performance data that focuses on creative content, rather than metrics alone. The company positions the ...