Google simply cannot escape the drama related to its Super Bowl Sunday ad campaign that is supposed to promote its Gemini AI model. What was originally thought to be a bit of hallucinated information from Gemini—which would be bad all on its own—turns out to have not even come from Gemini at all.

Google appears to have faked AI output in a commercial set to run during the Super Bowl. The ad shows a business owner using Gemini to write a website description, but the text portrayed as generated by AI has been available on the business’s website since at least August 2020, as shown on this archived webpage.

Google’s Super Bowl ad features a Wisconsin cheesemaker who uses Google’s Gemini AI tool to write cheese descriptions.

Its Gemini tool wildly overestimated global gouda consumption in ad that was meant to show off its capabilities.

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Google's Gemini can replicate the sound of human conversation better than other AI, but the new Super Bowl ad proves it might not be a good thing.