When Tom Brady first took to the microphone for his Super Bowl debut, looking dapper in a well-tailored suit, all eyes were on his blingy accessory: the flashy $740,000 timepiece peeking out from his sleeve.

Brady showed up to the Super Bowl wearing a $740,000 watch from Jacob & Co. A spokesperson for the watch brand told Business Insider that it was the "Caviar Tourbillon" model, which features 48.92 carats of yellow sapphires and 1.32 white diamonds.

Tom Brady arrived for his commentary debut at the 2025 Super Bowl in New Orleans on Sunday, Feb. 9 with a major piece of bling on his wrist.