Only, Roma isn't calling it merely a new logo. Instead, the club is referring to it as an " Updated Brand Identity ." And there wasn't exactly cheering and hollering either.

AS Roma was founded on June 7, 1927. The Italian traditional club is celebrating this year's anniversary with a special action: The club's logo is being changed. In the future, the capital city ...

The new shield features a narrower, pointier silhouette for a more modern look, and a yellow border instead of the harsh black seen in the previous logo. AS Roma has not specified when the new ...

Roma returns to the old crest: these words emerge from the end-of-season statement released today by the club’s owners, Dan and Ryan Friedkin. The issue of Roma’s crest has been a long ...

Only, Roma isn't calling it merely a new logo. Instead, the club is referring to it as an " Updated Brand Identity ." And there wasn't exactly cheering and hollering either.