A new pop-up store in Makati City is turning heads with its clean, modern design and interactive features that invite shoppers to explore. The space puts ...

A closer look at the equipment of the 2024 Miami finalist, who is back into the fourth round after a three-set epic vs. Karen Khachanov.

It's been seven years since a team took the court in the men's basketball tournament wearing jerseys that weren't Nike, Under ...

Throwing some retro love the way of the women’s game, adidas and Olympique Lyon have revealed a new Originals Icon lifestyle ...

STOCKHOLM, Sweden — February 25, 2025 — Pioneering a new era in sustainable fashion, TrusTrace, adidas, and Tapestry are set to headline a thought-provoking panel at SXSW 2025 titled “Honest Marketing ...

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

From the 2026-27 season onwards, the official matchball for the Bundesliga and second division will come from German athletic ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

Asos sportswear director Tim Williams reveals a glimpse into the etailer's strategy for growing its sportswear division ...

Having made its triumphant return to the club scene and on some special edition international kits over recent months, adidas ...

The Adidas spring sale is now live and promises up to 50% off a huge range of shoes, apparel and accessories, with top kit for a variety of sports and lifestyle gear included. I’ve picked out ...