But on TikTok, the holiday season had begun. That month, influencers began to post unboxing videos of Advent calendars, revealing 25 little samples of skin care, stationery, candy, and more.

Advent calendars have become big business in the U.S. these days. Shoppers can easily spend upwards of $200 for calendars with samples of makeup and skincare products, or even gourmet cooking ...

And for many, it’s nearly time to open the first door on their Advent calendar. Advent calendars are increasingly big business. It’s 24 days for brands to put their products in a shop window ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. In recent years, advent calendars have become something of a gift to marketers: a feature of ...

While many equate Advent with calendars full of treats leading up to Christmas Day on Dec. 25, Advent is a term that comes out of Western Christianity and is the season encompassing the four ...

But out of the many covetable food-based Advent calendars, those from a 53-year-old jam company are the hottest commodity. The allure of Bonne Maman’s 24 days of fruit, chocolate and honey ...

Until recently, Advent calendars were predictable – a basic cardboard box with a piece of barely passable chocolate behind each numbered flap. How did this quiet holiday tradition explode into a ...

Starting this list off with a classic chocolate candy advent calendar — this one full of 24 tiny treats from Kinder Joy. For people with a LEGO lover in their life. This advent calendar is ...

Advent calendars are thoughtful gifts that keep on giving, with hidden surprises meant to be opened throughout each day of December. With the month finally around the corner, the girlies are ...

With Christmas drawing ever closer, millions of us will be celebrating the countdown with an advent calendar ... has written on subjects ranging from Ukraine and Afghanistan to fast fashion ...

While tradition dictates that you should start an Advent Calendar on Dec. 1 and continue with it every day until Dec. 25, modern Advent Calendars can be found with fewer days (like a dozen or less ...