As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...

but I think the people on the ad tier are seeing advertising more regularly on Netflix versus Prime.” They added that people don’t sign up to Prime Video specifically, they sign up to get “everything” ...

MoffettNathanson forecasts the ad tier will generate over $6 billion in advertising revenue in 2027 and almost $10 billion by ...