Ad-Supported Streaming Tiers Gain Traction, FAST Fascinates Gen Z And Millennial Viewers – Study
As prices keep climbing, 54% of SVOD subscribers have at least one ad-supported tier of a paid service, up from 46% last year ...
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Netflix will see sluggish ARPU growth for ad tier moving forward
A new study suggests that revenue per user on Netflix’s advertising tier will continue to be outpaced by its ad-free plans. The journey into ad-supported streaming is a marathon, not a sprint ...
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Amazon Advertising boss on ad tiers: ‘I don’t think about the competition’
but I think the people on the ad tier are seeing advertising more regularly on Netflix versus Prime.” They added that people don’t sign up to Prime Video specifically, they sign up to get “everything” ...
Netflix Stock Upgrade Sends Shares Higher as Analyst Sees ‘More Runway for Growth’ With Pricing, Ad Tier
MoffettNathanson forecasts the ad tier will generate over $6 billion in advertising revenue in 2027 and almost $10 billion by ...