THE ‘clean girl’ aesthetic isn’t going away anytime soon, with women opting for more natural beauty buys. But one woman who tried to jump on the beauty trend was left horrified ...

The "clean girl" aesthetic seems innocent enough, but this exclusionary beauty standard can be incredibly isolating and disillusioning for someone like me.

Trü Frü x Tarte Cherry launches alongside Tarte Cosmetics limited-edition Maracuja Juicy Lip Cherry Crush collection, ...

The bold, shimmering makeup of "Euphoria" is just as iconic as the show itself. But for Donni Davy, the makeup artist behind ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The lipstick effect, the idea that consumers splurge on small luxuries like lipstick in economic downturns, has long been a ...

SZA enters the beauty industry with Not Beauty, launching April 1 and focusing on lip products while challenging beauty ...

"It really struck a nerve— most people are passionately agreeing, sharing their own frustrations," Gabija Stonys told Newsweek.

Sza has announced the launch of her new makeup line, "Not Beauty," which will be exclusively sold at her Grand National tour.

Beauty is getting messy as TikTok rebels against AI and filtered perfection. From smudged eyeliner to frizzy hair, everything ...

Makeup and packaging manufacturers addressed this — and more — at Cosmoprof Worldwide Bologna’s crowded 56th edition, where ...