This week was an exciting one for the AI community, as Apple joined Google, OpenAI, Anthropic, Meta and others in the long-running competition to find an icon that even remotely suggests AI to users.

When you're just one small circle among millions of YouTube creators, every pixel matters. You're a streamer, a makeup artist ...

Instagram introduced its generative AI-powered background ... users change the background to their images through prompts for Stories. When users tap on the background editor icon on an image ...

Regardless, the copious robots and vortices of the AI logo world are running the risk of indistinguishability. It may be time for AI branding to move past the barber’s pole stage. James I.