For tech-savvy business leaders, integrating AI into their sales processes has become a game changer in today’s fast-paced ...

From automating content creation to optimizing complex ad campaigns, AI allows us to enhance every aspect of marketing.

At the recent Women in Marketing Real Talk Debate Series held in Accra, Ghana, Emma Wenani, Chief Director at Global Media ...

Growth marketing has been changing fast and AI-powered infrastructure is leading this change. AI solutions are going to help ...

While AI tools are not yet universally deployed, we’re fast approaching a time when they will be, and many agencies are ...

Leadership of digital IT marketing technology transformation falls under the expertise of Nishant Dave who brings extensive experience in this field.

W. Edwards Deming’s 14 principles transformed manufacturing by emphasizing quality, efficiency and continuous improvement. His ideas weren’t just about improving production lines—they were about ...

Estée Lauder Companies and Unilever are among the beauty players tapping into the format’s creative powers, but are consumers ...

Key Points There is no question that AI is here to stay and will impact businesses in some way.  It should go without saying ...

Agentic AI refers to AI models operating autonomously within workflows, making decisions about the next steps without human ...

From production and supply chain optimisation, to marketing and consumer engagement here's how AI is transforming the ...

Google's ad review clarification reveals its dual approach of AI and human evaluation for detecting policy violations, empowering advertisers with some transparency.