But what if that influencer isn’t real? I'm not talking about some clunky 3D avatar or robotic CGI face. I'm talking about AI ...

In the brutal economics of app marketing, where user acquisition costs devour budgets and creative performance can make or break campaigns, one company has quietly built something extraordinary: an AI ...

An update on the legal tech market’s past week, from product launches to new partnerships. The fast-paced legal tech world is ...

As guests arrived at the glittering Edison Ballroom on New York’s Times Square for The Drum Awards for Marketing (Americas) 2025, we caught up with the marketing boss of one of the USA’s most loved ...

Save time and stay organized with this free social media planner template for easy content scheduling and better strategy.

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Giving teams the tools and culture they need to solve as complex a problem as AI integration really makes a difference.

AI isn’t just changing how people work, it’s changing what people need to thrive at work. According to the 2024 Work Trend Index, 75% of knowledge workers ...

Pega had its big show last week and it laid out a different viewpoint regarding AI, especially Agentic-AI. That alone is ...