Unilever, Wego, Miral, and RAKTDA panel explored how AI, data analytics, and multi-touch attribution are redefining marketing ...

To maximize AI's benefits, businesses must approach adoption strategically—rather than treating it as a passing trend.

Zehnder Communications, a fully integrated advertising agency serving regional, national and global companies, unveiled its ...

Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost." ...

Automating repetitive tasks frees up time for employees to do more with their lives outside the office, improving work life ...

Ackerson says the integration of AI ... marketing success by having a team of both human professionals to guide the AI,” he said. On this screen, he shows an example of how his team uses AI.

AI changes everything — especially making decisions, learning and leading. Here's how to shift from optimization to ...

As a result, an increasing number of advertisers are prioritising building CTV advertisement campaigns into their media ...

Rajul Kulshreshtha, CEO of Agilis Plus, is on a mission to challenge how marketers think about growth, engagement, and technology ...

A reality where AI permeates all aspects of life is no longer a matter of if but when. According to the latest McKinsey The State of AI survey, organizations are increasingly redesigning workflows to ...

We assign a narrow moat rating for Alibaba Health due to its network effect from the number of healthcare merchants, pharmacies, and online doctors on its platform, and intangible assets that come ...

Digital Silk, an award-winning agency focused on creating brand strategies, custom websites and digital marketing campaigns, has published key findings on the most impactful digital advertising ...