Here are five startups, listed alphabetically, using AI agents to automate the repetitive tasks behind modern marketing ...

Food companies are embracing AI to refine their green marketing strategies, as investments in sustainable food and branding ...

Leaders from Sinclair, Vivid Zero, IAB, Futuri and WideOrbit will look at AI’s widening power in helping create ad content ...

Google has launched a suite of its AI-powered advertising tools in India, which debuted in the U.S. in May, as the repeal of ...

Marketers must serve as AI’s conscience—defining strategy, validating tone, ensuring equity and preserving the integrity of ...

European marketers’ priorities are significantly different compared to other regions globally. Here are the trends driving ...

Layser spoke to AdExchanger about how AI is transforming how advertisers value media and the implications for publishers ...

Search Engine Optimization (SEO) has dominated digital marketing strategies for two decades, but a fundamental shift is ...

The research reveals that Gen Z displays a complex spectrum of emotional responses to hyper-personalized advertising generated by artificial intelligence. For many participants, AI-generated ads ...

In today’s fragmented digital landscape, understanding the customer journey is more complex – and more critical — than ever.

At INMA's South Asia News Media Conference in Mumbai, advertisers and publishers embraced strategic reinvention. From AI-led ...