AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Many have licensed their image to AI marketing companies and now see their images in deepfakes, dubious adverts and political ...

To maximize AI's benefits, businesses must approach adoption strategically—rather than treating it as a passing trend.

Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...

So what does responsible AI use in advertising look like? All three leaders agree on the need for ethical guardrails. Kaul urges agencies to define clear guidelines before diving into ...

Stranger Things” actor Brett Gelman stars in an ad for the freelancer marketplace that parodies the pottery scene from the film “Ghost." ...

One polluter we encounter every day but may never consider a carbon culprit is digital advertising. For years, there has been ...

Automating repetitive tasks frees up time for employees to do more with their lives outside the office, improving work life ...

LG televisions will soon use an AI model for advertising that is more tailored to users' personal beliefs and emotions.