AI-generated content requires human strategy, expertise and oversight to maintain quality, align with a brand’s voice and ...

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Many have licensed their image to AI marketing companies and now see their images in deepfakes, dubious adverts and political ...

To maximize AI's benefits, businesses must approach adoption strategically—rather than treating it as a passing trend.

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising ...

Here is a collection of recent data on AI and marketing. Updated with a section on AI adoption and new statistics on ...

So what does responsible AI use in advertising look like? All three leaders agree on the need for ethical guardrails. Kaul urges agencies to define clear guidelines before diving into ...

"You start realizing this flywheel within advertising, marketing ... to sales Delta has been working with an AI platform called Alembic. It uses a proprietary technology called a spiking neural ...