The arrival of marketing campaigns generated entirely by artificial intelligence is inevitable, consultants say.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

The past few years have given us enough of a sample size to place more educated bets when it comes to what’s next for GenAI.

Researchers tested AI agents by Anthropic, Google and OpenAI for what influenced their decisions. Banner ads were clicked ...

AI here, AI there, AI everywhere. AI is everywhere—but the real challenges in marketing aren’t about AI. They come from human behavior, cultural shifts and a crowded media landscape. In my ...

Tencent's AI gamble is paying off by incorporating all AI into all its businesses. Read more about TCEHY stock here.

This is what AI is actually changing in B2B marketing — and why your next career move depends on how fast you adapt. The post Why AI proficiency is today’s must-have marketing skill appeared first on ...

At Google Cloud’s Next ‘25 conference, the tech giant will lay out innovations that speak to how brands and agencies can use artificial intelligence.

Countless companies stand to benefit from AI, but these stocks have AI and automation as a central part of their businesses.

With the rapid rise in popularity of chatbots like ChatGPT and Perplexity, Campaign explores the impact of an advertising ...

The Future of Paid Advertising Has Arrived In 2025, the pay-per-click (PPC) advertising landscape looks nothing like it did just a few years ago. Artificial intelligence (AI) has become the backbone ...

As online shopping surges beyond metros, Meta is leaning into AI and omnichannel tools to redefine how brands engage India’s ...