The challenge of marketing an app effectively has made app-install ads — an ad unit that directs users to download a mobile app — an essential tool for developers seeking to stand out in the ...

The social network is launching a new mobile ad format that lets companies showcase products in which a particular customer has shown an interest along with a link to download the brand's app and ...

Advertisers on Snapchat will now have access to goal-based bidding for app install ads, an industry term that means an advertiser can target Snapchat users who are likely to install its app.

Advertisers who use Facebook mobile app ads to promote and drive downloads of mobile apps from Google Play and the Apple app stores, increased their spend on this ad unit over 2014, with monthly spend ...

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to ...

Google has expanded its offering for app install ads, with the addition of online inventory, video formats and a Conversion Optimiser tool. Previously, app install ads could be displayed on the ...

Ketchapp, the game studio known for churning out chart-topping addictive games with intrusive app-install ads, is far from the only developer seeking to capitalize on the fidget spinner craze.

In-application advertising is currently the fastest growing form of mobile advertising on the market. According to BI Intelligence, United States app-install ad revenue is estimated to grow to more ...