Few symbols are as important to a brand's identity as its logo. Apple, Microsoft, Sony. Seeing their logos can evoke an emotional response, linking their userbase with their ideals. On the flip ...

When Apple dropped iOS 7 in 2013 ... The argument that the minimal logo trend is killing brands has gathered pace over the last few years, leading to the sharp left turn we've seen in logo ...

Brand collabs often a similar pattern. So it’s remarkable to see Apple modify its logo for each of the 30 Major League Soccer ...

Legendary Apple artist Susan Kare has released 32 ... and coffee. While these icon designs are brand new, the style will be recognizable to anyone familiar with Kare’s work.