Instead, Apple marketed its new wearable as a fashion accessory, complete with an array of swappable bands and even a solid gold edition that cost up to $17,000. The watch required an appointment ...

the creative director of the Apple Watch Hermès collection, shoe and jewelry collections, and beauty objects at Hermès. “I never thought of design this way....Fashion is just for one season.

It’s also evolved into a wearable fashion device, with the best Apple watch bands allowing you to personalize your look and put a stylish spin on your wrist accessory. The best designer Apple ...

Whether or not you already own an Apple Watch, it’s likely you know the ... it’s not necessarily at the cutting edge of high-tech fashion trends. Luckily, designers are adding a sartorial ...

Tim Cook has said that Apple's greatest contributions will be through its developments in health -- and nowhere is this more ...

Besides fitness, Apple likes to play up the Apple Watch as a fashion accessory, but this unnecessarily holds back the watch, too. With respect to design, Apple treats the watch like a Fabergé egg ...

Every item on this page was chosen by a Town & Country editor. We may earn commission on some of the items you choose to buy. Ever since Apple Watches hit the market in 2015, they've been a ...

Since the Apple Watch is the ultimate tool watch ... Working modern industrial design into fashion is the foundation of the brand. The polyester band is fastened with a clamp-style clasp you ...

The Apple Watch is an investment ... If you love doing yoga, the Dot Outfitters Yoga Band is for you. It is fashioned from a stretch knit fabric that feels and looks like a scrunchie.

including Apple (which is probably why so much of the Apple Watch’s early marketing focused on fashion, of all things). And it wouldn’t start figuring out the answer until 2017. That’s when ...