The Athlete's Foot and Adidas launch a limited-edition sneaker for Atlanta's "404 Day," celebrating local culture and unity.

The Athlete’s Foot hosted a launch party Wednesday to unveil a new, limited-edition sneaker designed specifically for the city. The custom Adidas kicks feature an array of Atlanta-inspired details, ...

Experience Atlanta's culture on 404 Day with a new Adidas collaboration by The Athlete's Foot. Limited-edition Superstar ...

The shoe features an all black Adidas Superstar shoe with a red trim. It has subtle hints to the city's rich culture ...

When the Millennium Tour at Atlanta's State Farm Arena landed on #404 Day, we knew it was about to be a cultural reset. And honey, it was.

Scholarship Gala brought elegance, purpose, and pride to the opening of an unforgettable 404 Day Weekend in Atlanta. Held in ...