Louis Vuitton gears up to launch beauty brand, guess its name!
Louis Vuitton is expanding into beauty with the upcoming launch of a beauty brand led by Pat McGrath as Creative Director.
LVMH heir Frédéric Arnault will become CEO of the brand that popularized ‘quiet’ luxury. What could this mean for the French giant’s succession plan?
LVMH-owned Loro Piana has benefited from the luxury sector's embrace of “soft” or “quiet” luxury, with understated yet exorbitant apparel.