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Brand Power is Huge in College Basketball and Ross Hodge Has Felt the Impact of WVU's
According to new West Virginia head coach Ross Hodge, the Flying WV logo, and the history that the basketball program has ...
Future of NBA basketball could be glass courts, shattering hardwood tradition
The German company ASB GlassFloor is working on replacing basketball’s hardwood courts with glass ones — shattering a ...
NIL Data Reveals Brand Motivations—with Basketball Players Taking the Lead
STAMFORD, Conn., April 02, 2025 (GLOBE NEWSWIRE) -- SponsorUnited, the leading global sports and entertainment sponsorship intelligence platform, today released its 2024-25 NIL Endorsements Report.