Here are some of UConn's unique brand partnerships, many of which relate to the women's and men's basketball teams.

Guthrie, the president of the Long Island Traditional Music Association, is probably best-known as the dance caller at Old ...

Madness broadcast for Tennessee basketball vs. Kentucky mistakenly used a Purdue logo instead of Kentucky's UK logo during ...

Indianapolis will help crown an NCAA men’s basketball champion next year when it hosts the Final Four for the ninth time. The ...

GREEN BAY – New Era on Friday announced the release of hats designed for the 2025 NFL draft, which will be in Green Bay on ...

The length of college basketball players’ shorts has noticeably varied over time, but it turns out the players themselves don ...

The NBA may soon be significantly expanding its presence in European basketball, in the form of partnering with FIBA on a new ...

The announcement made by NBA Commissioner Adam Silver and FIBA secretary general Andreas Zagklis is a major step forward ...

Gameday Creative crafted the broadcast package around the theme of “home field advantage,” deliberately magnifying the Braves ...

The Louisville Bats launched a new secondary logo last month ahead of the team's 25th season of baseball at Louisville ...