After working in marketing and advertising for years, I've rounded up the best logo maker apps, sites, and software. For me, the top tools streamline the design process, helping you make ...

2. Font Selection. Much like picking the right color scheme, selecting a font for your logo is another key step in this process. This process can be time consuming, but it is very important.

Perhaps the best-known logo sobriquet belongs to Nike’s “Swoosh.” Its name evokes speed and motion (and just sounds cool). But even as far back as 1932, brands were giving their logos nicknames.

STYLEBOOK explains the background. Is it a hook, an arrow, or something else? Regardless, the dynamic Nike logo is ...