The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

Explore 50+ statistics on casino marketing and gambling ads in 2025. Discover spending trends, social media impact, and ...

The Hobart and William Smith Colleges Master of Science in Management program offers graduate students hands-on learning ...

Daisy is a new creator economy startup that rewards influencers with points for engaging with brand campaigns on social media ...

Adtech startup Stic has hired well-known marketing expert and business-builder Dan Fleyshman as its chief marketing officer. Fleyshman will be responsible for all business-to-business and ...

Jono Alderson shares radical ideas about what it takes to compete against AI-driven search engines and an unpredictable ...

Today's financial services brands require a new type of partner that can be as agile and nimble as the quickly changing ...

Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix ...

Some scam emails and texts are easy to spot, but scammers are getting better, and more convincing. Here's how you and your ...