Kit Kat, a Hershey brand, launches its first campaign with indie agency Orchard, reclaiming an iconic tagline and encouraging consumers to take a real break.

Jono Alderson shares radical ideas about what it takes to compete against AI-driven search engines and an unpredictable ...

The right audio cues can create instant brand recognition, arouse emotions and enhance immersive experiences across digital ...

The digital-first approach is no longer enough. Consumers are fatigued by overproduced campaigns and AI-generated content.

In the age of rapid-fire online communication, in which looks count more than ever in engaging and holding the interest ...

At the centre of the campaign is a hugely fun and action-packed new TV spot titled 'Two is More Than One' (below), which pays homage to classic car chases. Twix has also gained a new logo – and in the ...

Centered in the human insight that our fans are fostering maximalist living and abundance, we have reimagined our Twix ...

In big relief to Tamil Nadu State Marketing Corporation (TASMAC), the Madras High Court ... The court further directed the investigation agency to file a counter affidavit. The next court hearing has ...

The meat and potatoes portion of NFL free agency has come and gone ... that would humble me a bit. On top of that, Diggs is turning 32 this year and running out of time to win a Super Bowl. He can ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago ...