Buick has a new version of its tri-shield logo, and it marks the badge's first redesign since 1990.It first appeared on an electric Buick concept car, the Wildcat EV luscious 2+2 coupe, and it ...

New Buick Tri-Shield Logo Apparently Leaked, Shown Inside Upcoming EV. Buick is going electric, and a new trademarked brand badge suggests the automaker will overhaul its visual identity.

The recognizable tri-shield Buick logo was not introduced until about 56 years ago, according to the automaker. The current insignia was introduced in 2017 and adopted by all Buick vehicles by 2018.