BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.

— Boston Celtics (@celtics) October 6, 2022 It's clearly a stark contrast to the logo that's been painted at center court for years, as seen below: The Boston Celtics logo on the court at TD Garden.

Boston's new look was first revealed by the Boston Globe, which notes that its inspiration dates back more than 50 years ago.. Created in-house, the logo, which is known as the “Lucky Alternate ...

Amica Mutual Insurance has begun a multi-year partnership with the Celtics, the team announced Tuesday. As part of the deal, Amica becomes the “exclusive auto, home, and life insurance partner ...

Emily Morgan is at it again, this time recreating the Boston Celtics logo to give it a fresh new look that has fans going wild. Skip to main content Skip to header right navigation ...

BOSTON – The Boston Celtics have announced the addition of a new alternate logo, extending the team’s family of emblems and further expanding one of the world’s most recognized brands.