A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity ...

At the centre of the new brand identity is an evolved logo design that maintains the same boldness of Hitachi's heritage ...

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Chicago-based industrial designer Joyce Lai has created a hanger that extends a bra's lifespan and reduces environmental ...

With that, the timing of Prada’s bullet bra makes sense. While the name sounds violent (another descriptor for the design is ...

"I wanted to simplify the process of securing, moving and swapping out the struts on large rear dump trucks," said an ...

"I wanted to create a belt accessory that would provide a barrier to protect the stomach against a rough or sharp belt buckle ...

Launched last year, the Garmin HRM-Fit heart rate monitor is a chest strap made specifically for women. Through an innovative clip mechanism design, the HRM-Fit aims to solve a key issue which can ...

In fact, the Gymshark outlet is currently offering huge discounts for both men and women. The former can get these Rest Day ...

One of the show-stopping elements of her ensemble is the GCDS Kitty Cups Bra. The unique design featuring two symmetrically ...

Sports bras are comfy, amazing, wonderful—except when they're not. Like when you're 10 minutes into a workout and already ...

"I wanted to create a bra with modified straps to increase comfort or to accommodate pacemakers, defibrillators, or ports," ...