"The great luck we have is that our racing is ... we can get our brand to reflect that, it would be perfect.” As much as the Dorna executive downplays the impact of the new logo, which debuted ...

More James Gilbert/Getty Images Upper Deck will be the primary sponsor for Tyler Reddick's No. 45 Toyota Camry XSE, with the brand logo visible within the car's livery. Fans of 23XI Racing are in ...

Does a logo need to get overhauled every so often to show the brand has a fresh identity? Or should it stay mostly the same to maintain consistency? The answer seems to be that it depends on the brand ...