Prepare yourself for a squadron of new IWC pilot’s watches ✓ Three chronographs linked to the F1 movie and two complicated ...

Baume & Mercier has launched a new range of Riviera Chronographs at Watches and Wonders 2025, including a stunning ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event.

Here's an overview of the best new watches to drop at Watches and Wonders—the world's biggest watch fair—in Geneva, ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event.

The nine versions of the new TAG Heuer Formula 1 Solograph are broken up into the core collection and limited edition models.

IWC unveiled two new versions of the Pilot’s Watch Performance timepiece and several models from its Ingenieur collection for ...

In a global exclusive, WIRED went inside TAG Heuer's Swiss factory to see exactly how the brand has brought back its classic ...

After years of hype and scorn on the vintage market, TAG Heuer revives the original Formula 1 line with much-improved specs.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding.

A giant pine nut, for example, led to the logo for Statera Watch Co, a fledgling brand on the country’s watch scene.