Tools like Google Search Console and Ubersuggest help businesses track trending search queries and optimize content for ...

Dive Brief: Most small businesses continue to look to social media to help them drive their business growth, even though the medium presents content and strategic challenges, according to new research ...

For my students who are doing the digital marketing and social media marketing project and want a more in depth explanation. Here we cover the topics you should cover in the project from the marketing ...

Most small businesses struggle to develop a robust marketing presence. They have limited resources, fewer people out there, and a smaller budget, so they cannot compete with much larger companies.

Shoppers also use social media to research products. When asked how they determine whether “an item is worth buying,” 70 percent of respondents point to social media content. Users rank verified ...

Firms do not want to go blindly into the social media world, they should develop a social media plan which helps them set objectives, goals, strategies, tactics, and more for their social media.

This presents a clear opportunity for brands in the sector, with young consumers engaging with many creators in the space.

Following the merger of its business and brand teams, Vodafone is putting podcasts at the heart of a social-first model aimed ...

If your brand wants to stand out online but you're unsure how to manage the fast-moving changes of social media, this guide will help!

Ann Arbor businesses are increasingly turning to social media to help compete in a crowded market. Local businesses have cultivated followings on social media platforms such as Instagram, Facebook and ...

Zeen, a social collaging platform for creators, confirmed to BI that it's shutting down. The venture capital-backed startup, founded in 2019, raised a total of $9 million.