The company has bolstered its expertise in the broadcast and streaming market with the appointments of Kavita Veeramah ...
The report finds 68% of marketers prioritised retail media, 77% of U.S. households use CTV, and 40% of U.S. TV time is spent ...
CTV partnerships and political ad spend boost Magnite's growth, while macro uncertainties and investor skepticism shape its ...
Connected TV (CTV) advertising entered the programmatic advertising scene. Now, thanks to the mass adoption of streaming and ...
The owner of Blue Apron and Grubhub gains a creative studio and CTV know-how in Tastemade as it looks to ramp up ad programs ...
The study found that among digital devices, CTV increased its programmatic ad share of impressions to 24% (up from 11% in ...
Wurl, a specialist in the streaming TV industry, has published its latest iteration of The CTV Trends Report – a collection ...
I spoke with Justin Fromm, Head of Insights, Samsung Ads recently about how Samsung as an OEM works with consumer data.
Roku's growth remains robust as it nears GAAP profitability. Read why ROKU stock is a strong pick for long-term returns ...
Streaming consumers have been struck with decision paralysis over a hyper-abundance of choices. Looking to the old TV remote model offers a solution. The post The Case For A Combined Streaming ...
As the chief media officer and SVP of demand generation at Inspire Brands, Travis Freeman has a little request for anyone ...
NBC, Disney, Fubo and Mindshare weigh in on the creative flexibility offered on CTV and whether sports streamers really reach ...