We all know those unsung heroes in our lives—those who plan the trips, remember birthdays or always make the grocery runs.

India's festivals present unique opportunities for brands to engage with consumers. Top brands, like Dettol and Dabur, set up ...

Cadbury has rolled out limited-edition pack designs for its tablets, aimed to encourage sharing. It has rolled out 12 designs ...

LET’S UNPACK THAT: As Elon Musk dubs his four-year-old son X Æ A-12 an ‘enthusiastic Trump supporter’, Charlotte Cripps asks ...

Cadbury has made a big change to some of its Easter chocolate this year. As part of its efforts to cut plastic waste, ...

Cadbury has unveiled its latest integrated campaign ‘Made to Share’, developed in partnership with its global creative agency ...

Adam&eveDDB, Uncommon, VCCP and Mother were among the agencies celebrated at the Oystercatchers Awards 24 in a ceremony ...

CADBURY has released a new range of bars which divides up the chocolate based on who does the cooking, books the holidays, ...

A bar which was split into “It’s a cob, it’s a bap and it’s a roll”, poking fun at the varying names for *a certain type of bread* in the West Midlands, racked up thousands of views on social media.

Created by VCCP and Bulletproof, the limited-edition Dairy Milk designs celebrate the daily acts of generosity that often go ...

Cadbury and its agency of record VCCP have brought forward its latest campaign after images of the new limited edition Dairy Milk bars in store gained traction online. The project was originally ...