The L-Mount Alliance has a new member – on March 20, lens company Sirui joined the ecosystem as the ninth brand in the group.

Leica has announced that the L-Mount Alliance is growing. Chinese lens and accessory maker Sirui ( pronounced "Sue-Ray") is joining the alliance, becoming the ninth company to do so. The addition of ...

The iPhone 17 Pro is set to debut this September, however, ahead of that announcement we have seen a ton of leaks and rumors ...

Canon, like most major companies in the world these days, knows a thing or two about marketing. While some legacy brands might choose to let specs and details leak out, Canon is following in the ...

Though still only in the prototype stage, this flat lens could one day be used on space telescopes, and perhaps even on ...

Sony is gearing up for a new product announcement on March 26, according to a teaser shared to the company’s camera-focused ...

GFX100RF is the first camera in the GFX System to feature a 4-stop ND filter built in, useful for image creation at maximum aperture in bright environments or with slow shutter speeds. The leaf ...

Lightweight and powerful, the new GFX100RF brings the lessons of Fujifilm’s wildly popular X100 digital compacts to medium ...

Introducing a compact camera with a medium format sensor is both unusual and courageous. Perhaps the Fujifilm GFX100RF has ...

Snapchat has introduced AI-powered video lenses for Platinum subscribers to make their Snap more engaging and fun to watch.

Following a report on Apple’s upcoming foldable devices, analyst Jeff Pu of GF Securities has now shared another note ...