New Yorker Chris Benjamin joins an elite group as one of the few Black automotive designers to lead a design studio.

We all recognize the four interlocking rings, but what's the story behind them? Buckle up and discover how Audi was born, and ...

Scheduled to commence in March, Fairhill Shopping Centre in Ballymena reveals extensive internal revamp and branding project ...

In the 1900s, companies in India turned to fine artists to channel their creativity and give their brand its identity with a ...

The design, inspired by O’Neal’s basketball career ... and the iconic “Dunkman” logo taking center stage on the hood of the car. If there was any doubt about who won this round, one look at the car ...

The leader of German carmaker Volkswagen unveiled design sketches for a new low-cost electric model at a closed-door mass ...

In an era of rapid market shifts and heightened uncertainty, strategic rebranding is more crucial than ever. However, ...

Renault India has unveiled its first new’R store globally based on its new brand identity in Ambattur, Chennai. We take a ...

According to Pearce, Mazda decided to change its logo after 28 years to create a look more friendly to the smartphone era.

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.

After growing in sales each year since launching in Australia in 2019, Korean luxury brand Genesis finally hit a stumbling block last year. However, it's expecting to turn things around this year.